Here we grow our vegetables and take care of the land because we understand the power of nature. We operate our own seedling production facility and grow more than 25 million vegetable plants annually in 24 greenhouses. This means we control the entire process, starting from the first stage of cultivation.
Across 3.15 million square meters of irrigated agricultural land, we cultivate a significant portion of the raw materials used in our production. We have drained all fields, which means that in heavy rains the water immediately drains and does not stay on the surface. This is how we keep the land healthy and fertile without the development of pathogenic microorganisms.
To grow healthy and tasty vegetables we apply a new innovative method. First, we heal the land by sowing certain types of green covering plants. The task of these plants is to clear the ground of weeds and pathogens and enrich it with green biomass.
We water the fields with clear filtered water to make sure that we grow truly natural vegetables. We have built a hail protection system with three anti-hail cannons.
The already healthy and fertile land rewards us with a rich harvest of full-bodied and tasty vegetables: tomatoes and cherry tomatoes, green and red bell peppers, aubergines, gherkins, fresh garlic. During the harvesting season, an average of 60–70 tons of fresh vegetables are picked every day. Only a few hours after harvesting, these vegetables enter our production facilities, where they are processed.
This unique connection between agriculture and manufacturing allows us to preserve the natural taste, aroma and quality of every ingredient.