History in Facts

1991 year

The launch of the Company Deroni.

1992 year

Opened the first factory of Deroni in Stara Zagora.

This is the year that was born ketchup branded Deroni.

Created unforgettable delicious recipes of several ketchups.

The first ketchup we offered was  in  glass bottles - sterilized, natural, with a wide variety of flavours - Classic, Mexican, Barbecue, Chili, Shashlik,  Champion.

1993 year

Opened a second factory of Deroni  in the town of Haskovo.

1994 year

The brand-Deroni appears first on the market in Russiafor twelve types of ketchup.

This year developed the design of its original bottle for ketchup, which remains a symbol of the product to this day.

1998 year

This is the year that were born three unforgettable tastes of Lutenitsi Deroni – Home style, Traditional and Appetizing, which became a favourite food for every Bulgarian family.

With  Lutenisti Traditional, Deroni permanently conquered the hearts of our consumers.

1999 year

Deroni Company continued to expand its portfolio.

New products marketing brand Deroni are tomato based sauces with pieces of fresh vegetables.

That same year, Deroni Company offers Piperitsa which are trademarks and are unique with its high content of roasted peppers.

This was the year that Deroni started sales in Israel, Romaniaand Croatia.

2000 year

To be close to all our customers Deroni began building a strong distribution system, based on its trading centers in the largest cities in the country - Sofia, Plovdivand Varna.It allows us tocover the sales network nationwide.

It meets all performance requirements of professional distribution.

This year, the Company marketed a very attractive new brand Petel,advertised later – “Hit of the market ".Petel brand products arepricewise within reach of every Bulgarian consumer with high quality and good taste.

2001 year

Deroni Company is among the first producers in Bulgaria, who received a highly estimated certificatefor quality standard ISO 9001:2000, which in production is a system of quality management.

This is the year in which in the U.S.appears the first Bulgarian Lutenitsa with brand Deroni.

2002 year

For the first time in Bulgaria, Deroni Company began producing naturally brewed soy sauce.

2003 year

Created our famous Lutenista Coarsely Ground - a nostalgic and delicious return to the favourite Grany’s lutenitsa.For a short period of time, the

Lutenitsa became a favourite product of Bulgarian families.

2005 year

Company Deroni-marketed Spanish olive San Lazaro.

2006 year

Established our company for the production of fresh vegetables.Thus, Deroni completed its cycle of production to “in house”.

2007 year

Opened all-new factory Deroni again in Stara Zagora.

2008 year

Deroni Company markets its golden  series  Lutenitsa Velika - master product.

2009 year

We opened the doors of the new factory to produce Deroni mayonnaise and mayonnaise sauces.

This year, launching a joint major project, the largest European concern for the production of pasta in Europefor the production of spaghetti  and macaroni with brand-Deroni from 100% durum wheat, Italian quality at attractive prices.

2010 year

For the second year Deroni brands were awarded the prestigious award Superbrand for  Bulgaria. It distinguishes and promotes exclusive brands that have earned the trust of consumers. Superbrands is testament to the outstanding reputation of the brand among current and potential customers.

2011 year

During this year Deroni  launches new super brand "Tsaritsa." Products with this brand are a unique selection of Deroni created with royal spirit, harmony of nature and a lot of love. The unique taste and premium quality are the result of closed production cycle.

2011 year

Deroni presented its premium products, Lutenitsa Velika and Tsaritsa, the prestigious European forum in Brussels - Open Days 2011.

2011 year

SPPZ organized official tasting of lutenitsas, where Lutenitsa Tsaritsa and  Lutenitsa Velika were awarded the honorary first places. Professional committee together with visitors at the international exhibition in Sofia were unanimous in their decision torank the products of Deroni at first place - in both the consumer and the professional tastings.